Sofi
Who are they?
Sofi Paper (now Nothing Eco) is a sustainability-focused brand redefining everyday essentials through eco-conscious innovation. Best known for their composting cups, the company was founded on the mission to reduce deforestation and make low-waste living more accessible, without compromising on quality, comfort, or design. Their thoughtfully designed products offer consumers an easy way to make more responsible choices at home while minimizing their environmental impact.
By combining clean, engaging content with purpose-led storytelling and strategic partnerships, the brand continues to empower individuals and households to adopt more sustainable habits and contribute to a healthier planet.
What I managed:
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Community engagement
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Social Media Management: Feed planning, content pillar creation
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Content Creation: graphic design for social media, IG Reel & TikTok planning, scripting, and filming.
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Social Analytics
The problem:
Despite offering an eco-friendly alternative to traditional paper products, Sofi Paper faced hesitation from consumers who questioned product quality and sustainability claims, creating the need for stronger trust-building and educational content.
Results
After refining Nothing.Eco’s content strategy to focus on educational, trust-building, and conversion-driven content, the brand experienced measurable growth across its social platforms, including:
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Significant increase in overall engagement
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Consistent weekly growth in followers
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Strong performance growth in short-form video views
