Lomi
Who are they?
Lomi is an innovative countertop food recycler designed to transform kitchen waste into nutrient-rich compost quickly and efficiently. Developed by Pela, a company known for its eco-friendly products, Lomi addresses the growing issue of food waste by allowing users to process various food scraps, including biodegradable plastics and paper products, right in their kitchens.
By utilizing a strategic digital marketing approach that includes engaging social media content and influencer partnerships, Lomi has successfully built a community of environmentally conscious users who are empowered to reduce their carbon footprint and contribute to a more sustainable future.
What I managed:
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Community engagement
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Social Media Management: Feed planning, content pillar creation
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Content Creation: graphic design for social media, IG Reel & TikTok planning, scripting, and filming.
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Social Analytics
The problem:
Despite the easy solution Lomi provides customers, individuals online were skeptical about purchasing and needed assurance of the brand's and product's values.
Results
After shifting Lomi's social content to include multiple pillars of educational, interactive, and sales-driving content we saw:
67% increase in engagement across channels
Steady increase in followers weekly
50% increase in link clicks from social channels
30% increase in YouTube Shorts views
