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Who are they?
Texan by Nature
What I managed:
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Content Creation
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Copy Writing
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Blog Writing
The problem:
Texan by Nature's challenge was striking the right balance between creating engaging content and ensuring it is grounded in the scientific foundations of TxN's values and objectives.
Results
Through SEO strategized copy writing Texan by Nature saw:
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42% increase in engagement on posts
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5% increase in reach
Texan by Nature is a nonprofit organization founded in 2011 by former First Lady Laura Bush, dedicated to uniting business and conservation efforts across Texas.
The organization's digital marketing strategy focuses on amplifying their message and building a community of conservation advocates.
Texan by Nature effectively connects with diverse audiences, from individual Texans to large corporations, encouraging them to participate in and support conservation efforts throughout the state. Their ultimate goal is to inspire every business and every Texan to engage in conservation, positioning Texas as a model of collaborative environmental stewardship for the world.
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